As a small business owner, some things are essential to DIY for many reasons including financial reasons and time constraints. Whether its a logo or an infographic you need, here are three resources I have found invaluable in my entrepreneurial journey. I hope you find the editor that works best for you.
Beginner-friendly, online-based, free-plan available
Canva is a favorite among small business owners. Its easy-to-use drag and drop functionality, makes adding text, clip art, shapes, and other vector basic artwork a breeze. Over the years, it has branched out far beyond the original features to include many more application to accommodate your growing business. While the free version is great to try out, many users go for the pro version which grants access to the stock image library, fonts, and more.
Beginner-friendly, online-based, free plan available
Much like Canva, Adobe Express boasts drag-and-drop functionality coupled with editable templates to fuel your creativity. The Express version of the Adobe suite has gone through MANY (needed) changes over the years to integrate more of the features used by its more expensive counterparts including access to its extensive stock image and font catalog. The free version is very limiting so I personally opt for the premium version for $99 per year.
Advanced, open-source = completely FREE
This open source version of Adobe Illustrator is downloaded onto your computer and is available to use offline. This program does have a bit of a learning curve and is definitely more for the tech-savvy and graphic design oriented entrepreneur. Inkscape in a nutshell is a vector graphics editing tool which creates logo, business card, and repeated image designs with crisp edges that can be scaled for ANY project. There are a plethora of videos on YouTube detailing step-by-step how to achieve any effect you desire. My recommended place to start is the Logos By Nick YouTube channel.
Learn more about Inkscape in this video by Logos by Nick